A home developer was looking to drive potential buyers to visit new homes. They enlisted the help of our team to run a mobile advertising campaign utilizing geo fencing technology with conversion zone technology and other programmatic tactics. The goal was to more precisely reach their target audience and track online-to-offline conversions while achieving a .1% CTR.
The team developed a comprehensive strategy of search retargeting, site retargeting, mobile geo optimization and geo fencing with conversion zones. Our team built geo fences around home improvement stores with conversion zones around each of the new home developments. Additionally, the campaign utilized event targeting to reach users who attended a new home development area open house. After launch, our team made optimizations to improve campaign performance including blacklisting domains and updating the frequency cap to ensure proper delivery.
Over the two-month campaign duration our team delivered 49 geo fence conversions, measuring the number of users who entered a targeting zone and then visited a new home development. Additionally, the campaign exceeded the performance goal with a CTR of .1%.
A local bank was working to find other advertising solutions that would help increase general awareness of their local bank branches as well as provide additional support to their other advertising channels they were leveraging. After learning more about geo fence advertising, they decided to move forward with a campaign.
Our team at ES Group Marketing developed a strategy that allowed our team to help the local bank focus on their core products including mortgage loans, credit cards, savings products and car loans. Our team built a comprehensive game plan geo fencing new real estate developments, competitor banks and new car dealerships. As a means to measure success, we leverage our conversion zone tracking technology to determine how many walk-ins were driven as a result of the geo fencing advertising.
Over the course of four (4) months, we produced
the following results:
3,350,000 impressions and ads delivered to
Over 4,600 clicks to the client’s website
yielding a respectable 0.13% click through rate (CTR).
Over 3,000 physical walk-ins to their store
locations from the same people who saw or clicked on their ads.
The client continues to renew varying campaigns
with our agency deploying geo fence marketing across more of their
bank branches and corporate office.
A real estate company wanted to increase visits to their website. They were not seeing success with their current digital advertising strategy so they enlisted the help of ES Group Marketing to target consumers and raise CTR.
The ES Group Marketing Team developed a comprehensive SEM strategy. The campaigns were organized around the neighborhoods of each real estate property and the ad groups and keywords were created to target audiences looking for homes in those neighborhoods. With quick learning upon campaign launch our team optimized specific ads by improving ad copy relevancy to keywords and landing pages.
Through multiple tactics and optimizations our
team achieved a CTR of 7.58%, exceeding the industry average of 1.91%. The campaign
far exceeded our client’s expectations. In addition we noticed the following
Average quality score increased from 5.7 to 7.2…which
ultimately proved our ad ranks were better, CTR rates were better and overall
ad experience was better, which lowered the clients expected average cost per
A local pub in Canada was tired of the past
marketing strategies they implemented. They utilized social media, direct
media and even billboard advertising. As a 20 year old restaurant, the
company became a stable in the area, but tourists and locals are always looking
for new spots and options to choose from.
The restaurant had great food, beer specials
and even morning breakfast options. They just needed to remind people
about how great the experience was. So they decided to utilize a new form
of advertising called geo fencing marketing.
The client wanted to target 10 – 15 local
hotels and tourist areas that was within walking distance from the restaurant.
So our team created a highly targeted geo fencing plan that included some site
We also placed a conversion zone around the
client’s restaurant so we could measure foot traffic back to their location.
So to say the least, we all didn’t expect the results after just 5 days of
Over the course of 5 days, the campaign drove
over 70 restaurants visitors from the tourist areas and hotels at an average
cost per visit of $5.00. In addition, our team was able to compare the
restaurant’s natural foot traffic from those same areas (those people who never
saw their ads) to the campaign foot traffic (the people who saw their ads and
came to their restaurant).
In that time the client also experienced a 300% increase in foot traffic from those geo fenced locations.
A farm equipment supplier was looking to target individuals looking to purchase agricultural and farming supplies. The advertiser enlisted the help of our team to utilize new geo fencing technology and several other programmatic advertising tactics with the goal of achieving the industry average CTR of .08-1%.
The team developed a comprehensive strategy of geo fencing, site retargeting, search retargeting, contextual targeting and mobile geo optimization. The advertiser identified key locations to reach their target audience, focusing on other nearby farm supply stores. Our team built geo fences around each location. After campaign launch, our team worked to further optimize the campaign to maximize CTR. These included adding new keywords, adjusting the frequency cap and implementing day parting.
To date, our team has been able to deliver a .12% CTR, exceeding the client’s initial goal. The recent addition of new keywords has driven greater success as the campaign experienced a .19% CTR. Our team will continue to make optimizations to maximize performance over the duration of the campaign.
A car dealership was looking to pull clients away from other car dealerships in their by targeting shoppers at their competitor’s locations. They enlisted the help of our team to utilize geo fencing technology to accomplish their goal.
Our team developed a geo fencing strategy to capture these shoppers at the competing car dealerships. The advertiser identified several car dealerships near them and our team built geo fences around each location. With quick learning from the campaign launch our team was able to continually optimize performance by blacklisting various sites and adjusting the budget accordingly.
Through ES Group’s optimizations and geo fence tactics we achieved a CTR of .1554%, almost doubling the client’s goal of a .08% CTR. We were also able to supply reporting which included the number of shoppers at competitor locations that actually came to their location.
This personal injury law firm has been used to the traditional advertising methods of billboards, radio and TV advertising. They continued to do work in Paid Search but wanted a more advanced solution that allowed them to get their brand directly in front of accident victims and people who were most likely to be in need of a personal injury attorney. After performing some research on the web they learned about geo fencing and our geofencing technology for law firms.
The client was mainly interested in geo fencing hospitals, urgent care facilities and places where accident victims frequented. We also built a search retargeting campaign where we targeted keywords such as “personal injury lawyers” and “truck accident attorneys” to get them exposure from people who actively search for these keywords around the web. Finally, in our effort to measure our results, we utilized our conversion zone technology to track the number of people who saw or clicked on the client’s ads and ultimately came back to the client’s law office for a meeting.
The law practice saw 62,000 impressions, 103 clicks and 0.17% click through rate. Well above the industry average of 0.10%. What’s more powerful, our reporting showed there were 37 new and repeat visits they received from accident victims who saw their ads while on their mobile devices at hospitals, ER centers and urgency care facilities. In addition, we were able to show the law firm that while their natural foot traffic to their law firm was 0.78% of people who DID NOT see their ads and came back to their law offices, while 1.45% of people who did see their ads would come to their law offices. An 86% lift in foot traffic.
An auto dealership was looking to increase brand awareness and bring prospective buyers into their location. They enlisted the help of our team to utilize geo fencing technology to more precisely target their audience, improve their overall advertising performance and track conversions. The dealership also wanted to track Cost Per Visit (CPV), defined as the total campaign spend divided by the number of users who were delivered an ad and then visited the dealership in-person.
Our team developed a comprehensive strategy of geo fencing with conversion zones to target relevant local users, drive up CTR and increase conversions. The first step was to build geo fences around heavy traffic areas with high concentrations of users in the target market identified by the advertiser. Our team then setup a conversion zone around the advertiser’s dealership to measure conversions. Before and after campaign launch our team made optimizations to improve performance. These included adjusting day parting and pacing to ensure the campaign was live during peak performance hours and also implementing creative pacing to spend more aggressively on the top performing creatives.
To date, our team has been able to exceed the initial campaign goal with a strong CTR of 0.17% and deliver a CPV of $20. Through the use of our team’s conversion zone tool the advertiser has also been able to measure the exact number of conversions originating from each individual geo fence. As the campaign continues, our team will continue to make optimizations to improve performance.
A regional restaurant chain was looking to build brand awareness and drive foot traffic to the location at a low CPA. They were unable to find a vendor who could reach the target market and keep the CPA at or below $20. They enlisted the help of our team to utilize geo fencing technology in order to more precisely target their audience, track conversions and improve their overall advertising performance.
The advertiser identified their restaurants for which they wanted to increase visits and sales as well as their top ten competitor locations. Our team then developed a comprehensive strategy of geo fencing with conversion zones to target those competitors within a ten mile radius and then measure conversions to their restaurants. The campaign also featured search retargeting at the keyword level, category contextual targeting and site retargeting. Additionally, the team was also able to further optimize keywords and blacklist certain domains to decrease CPA and extend reach to the target audience.
Our team was able to deliver a low CPA of $4.95, which far exceeded the advertiser’s goal of $20 CPA. With our team’s conversion zone tool, the advertiser was also able to track their total visit rate (TVR) which showed the percentage of people who were served an ad and came to the store, and Cost Per Visit (CPV), which denoted the amount of advertising spend per person who came to the store.
This auto dealership was interested in increasing used vehicles sales in the highly competitive used car market and enlisted the help of our team to improve conversion rates from site visits to inquiries.
We ran a customized blend of targeting tactics to reach the car buying audience within a ten mile radius. In the early stages we ran three campaigns: USED CARS, NEW FORDS and F150s.
The USED CARS campaign did so well that the dealership ran low on inventory! They later reallocated the budget to a new campaign focused on LINCOLN and continue to make their goals.