The audience targeting features enable advertisers to reach listeners across devices, moments, and formats as they engage with their favorite content. With audience targeting you can be a part of the listening experience. Spotify’s logged-in audience enables companies to identify users across their devices, during moments and contexts throughout their day.
Historical listening behaviors give you insight into interests over time, enabling you to reach the right client with the right message. Deliver messaging that is relevant to the listener experience. Use real-time targeting to deliver a seamless ad experience and engage with users in specific moments throughout their day. Understanding your audience’s context is crucial. That’s why we give you better options for reaching them compared to other media, no matter how they stay connected.
ES Group Marketing can help you reach key groups of audiences, delivering the right message to the right people at the right time by reaching an audience based on who they are: Age, gender, location, and past interactions such as reaching your client based on their past habits with digital ads on Spotify and what their behaviors are Go beyond demographics by reaching your audience through advanced analytics, like listening behaviors, that offer a unique glimpse into their interests.