YouTube has over 2 billion monthly visitors, and that’s just the people who’ve signed in! It’s a powerful way to connect the right prospects with cost-effective and targeted ads. Reach people when they’re on the YouTube homepage or searching for specific topics. Or show your video ad before a video your customers are watching—like a TV commercial.

Whether your goal is to brand your business by maximizing reach and frequency, build consideration and interest, or drive online actions and sales, there are YouTube ad tactics that will work for you! 

Ad Types

TrueView In-Stream Ads

A skippable, online video ad that appears before the main video.

TrueView Discovery ads

Use this format to show up on YouTube search results, on the homepage and alongside related videos.

Bumper Ads

A short 6-second ad that works well on mobile. Use this format when you want to reach people with a short, memorable message.