When 93% of all online experiences begin with a search engine, and 75% of users never go to page 2 of search results, it’s critical that your business has page one real estate on Google and other search engines. Plus, Google updates their search algorithms more than 300 times a year to make a better experience for their users and to block people trying to cheat the system. Is your website setup to successfully weather these changes?

What is SEO?

Search Engine Optimization (SEO) is the work that goes in to your website to show the search engines that you are the absolute best source for queries related to your products or services.

We saw an opportunity to bring accountability and results to SEO. There was a strong current of overused buzzword like “keyword clusters,” “behavior diagnostics” and “search influencer’s” floating around. Waves of flashy sales presentations made SEO look like black magic.   

Our process is simple: We do the work to make your site actually relevant to consumers searches, not trying to trick Google into thinking it is. You decide which keywords or phrases your potential customers are searching for and we’ll utilize our proprietary 80+ step process to make sure we get you to page one of Google.    

No matter how your customers are trying to find you, we’ll make sure they can get to your website, find your phone number or get driving directions on desktop, tablet or mobile.

Benefits of SEO

  • Visibility when consumers are searching for you or your products/services
  • Increase the amount of organic (free) traffic to your website
  • A long-term investment in high-profile placement of your business online

Local Search (SEO)

If you are a local business with local and regional locations, local search is critical to capturing organic traffic relevant to your company.  Our goal is for your company to show up as often and as frequent as possible.  Our process ensures you are competing with your local competitors:

  • NAP (Name, Address, Phone Number) Consistency
  • Reviews (Social Proof Matters)
  • Google My Business Page
  • On-Page Optimization
  • Technical SEO (Crawlability, Site Speed)
  • Link Building

When implementing all of these areas of local SEO, the phone calls and leads gradually increase.

National Enterprise SEO

Do you need to market your products or services at the national level? No problem! We have worked with small brands that are now ranking number 1 on Google, going toe-to-toe with multi-national organizations with big budgets.

Here’s our standard SEO approach to national SEO:

  • On Page Optimization
  • Technical SEO
  • Link Building, Link Building and Link Building!
  • Content Marketing

All of these aspects of SEO are required to grow your search rankings.  Without technical SEO, your website may not be indexed properly.  Or with on page SEO, you may not be optimizing your website for the proper keywords. Let us take the guess work out for you!

Ecommerce  SEO

If you’re a product based company, ecommerce gives you national and global reach to expand your selling potential across the most popular search engines.  Our team develops comprehensive ecommerce SEO strategies to get you ranked:

  • Keywords Research For Proper Product Title Tags
  • Deep Dive into Technical SEO
  • Proper Indexation of Products
  • Removal of Duplicate Content Issues
  • On-Page Optimization
  • Ecommerce Link Building

If your ecommerce SEO is set up properly, the sales naturally increase.  Let us show you an approach for ecommerce SEO.

The good news is at ES Group Marketing, our focus on an effective SEO strategy is what ultimately impacts our clients’ listing results.  We are your modern PR digital agency.  By educating our clients on what makes Google’s Algorithm tick, we can pull the levers that have the greatest chance of producing higher rankings and more relevant search traffic for our clients. Here are a few of the SEO services we provide:

  • Targeted Content Creation
  • Extensive Technical SEO (Site Speed Enhancements, 301 Redirects, 404 Broken Links)
  • Ongoing SEO Quick Win Enhancements
  • Link Building “Earning” Services
  • Digital PR
  • Link Reclamation
  • High Powered Directories
  • Guest Blogging