What is OTT/CTV?

It combines the power & impact of TV with the targeting precision of digital. It is just TV commercials on streaming TV delivered to a relevant audience.

OTT or Over the Top is TV-like video content that is streamed over the internet without the need for a subscription from a cable or a satellite provider.

CTV or Connected TV is TV-like video content that can be streamed directly to a TV set via a streaming device.

It can be watched on any type of internet connected device including Roku, Connected TV/SmartTVs, Fire TV sticks, XBOX, Playstation, AppleTV, ChromecCast, and more.

Our OTT get you to thousands of publishers and streaming exchanges on stations like: Sling TV, Fubo.TV, Pluto.TV, and channels like A&E , AMC, Discovery, ESPN, FOX, NBA, NBC, SyFy, Adult Swim, CNN, and Food Network.

Why OTT/CTV advertising is a great option.

We can help you target your audiences through streaming TV on multiple screen sizes to deliver your message to the right person at the right time. 

Video ads run during streaming TV shows on Smart TVs, Connected Devicesl ike Apple TV or Roku, and on Tablet and phone apps.

  • Target physical addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale.
  • Bring the precision of digital targeting to what is OTT advertising with the ability to target users based on keywords, context, and other online behaviors.
  • Take advantage of numerous combinations of demographic variables to target your ideal audience.
  • Up To 96% View Rates Of Commercial On Connected TV Advertising Devices 
  • Connected TV Watchers Tend To Be More Engaged W/ Content 
  • Can Still Measure Foot Traffic To Your Retail/Brick & Mortar Location
  • Video ads run during streaming TV Shows on Smart TVs, Connected Devices like AppleTV or Roku, and on tablet and phone apps.
  • Reach consumers that advertisers can’t target with traditional TV commercials.
  • We can place video ads on publishers CBS All Access, DirecTV Now and other on-demand programming apps.
  • Combine the impact of TV with the precision of digital.
  • Target by gepgraphy, demographics, intents, purchase history, onlinebehaviors, etc.
  • Ordered by impressions.
  • 85% of all US Households watch content via OTT/CTV