Key Addressable Geo-fencing Benefits

  • Highly precise. Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
  • Highly scalable. Up to 1 million physical addresses can be targeted per campaign.
  • Improved reach over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
  • Provides foot traffic attribution. Conversion Zones can be used with Addressable Geo-fencing campaigns to track uplift in foot traffic to the advertiser’s location.
  • Granular reporting. Report and break down campaign performance by ZIP+4 level.
  • Cross Device. Targets all individuals at the address on multiple devices by leveraging our cross-device graph, and enables targeting of devices for up to 30 days after they have left address.
  • Create granular audiences from CRM systems and other offline databases