Do you have a list of customers or business addresses? Addressable Geo Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.
The ability to leverage household Geo Fencing gives advertisers the chance to get even more precise with their ad dollars while vastly limiting waste. And the beauty within our programmatic platform, lists of addresses are easily on boarded, matched and scrubbed of any personally identifiable information so that there is no risk of breach in privacy: