CHALLENGE
A home developer was looking to drive potential buyers to visit new homes. They enlisted the help of our team to run a mobile advertising campaign utilizing geo fencing technology with conversion zone technology and other programmatic tactics. The goal was to more precisely reach their target audience and track online-to-offline conversions while achieving a .1% CTR.
SOLUTION
The team developed a comprehensive strategy of search retargeting, site retargeting, mobile geo optimization and geo fencing with conversion zones. Our team built geo fences around home improvement stores with conversion zones around each of the new home developments. Additionally, the campaign utilized event targeting to reach users who attended a new home development area open house. After launch, our team made optimizations to improve campaign performance including blacklisting domains and updating the frequency cap to ensure proper delivery.
RESULTS
Over the two-month campaign duration our team delivered 49 geo fence conversions, measuring the number of users who entered a targeting zone and then visited a new home development. Additionally, the campaign exceeded the performance goal with a CTR of .1%.
CHALLENGE
A local bank was working to find other advertising solutions that would help increase general awareness of their local bank branches as well as provide additional support to their other advertising channels they were leveraging. After learning more about geo fence advertising, they decided to move forward with a campaign.
SOLUTION
Our team at ES Group Marketing developed a strategy that allowed our team to help the local bank focus on their core products including mortgage loans, credit cards, savings products and car loans. Our team built a comprehensive game plan geo fencing new real estate developments, competitor banks and new car dealerships. As a means to measure success, we leverage our conversion zone tracking technology to determine how many walk-ins were driven as a result of the geo fencing advertising.
RESULTS
Over the course of four (4) months, we produced
the following results:
3,350,000 impressions and ads delivered to
banking customers.
Over 4,600 clicks to the client’s website
yielding a respectable 0.13% click through rate (CTR).
Over 3,000 physical walk-ins to their store
locations from the same people who saw or clicked on their ads.
The client continues to renew varying campaigns
with our agency deploying geo fence marketing across more of their
bank branches and corporate office.
CHALLENGE
A real estate company wanted to increase visits to their website. They were not seeing success with their current digital advertising strategy so they enlisted the help of ES Group Marketing to target consumers and raise CTR.
SOLUTION
The ES Group Marketing Team developed a comprehensive SEM strategy. The campaigns were organized around the neighborhoods of each real estate property and the ad groups and keywords were created to target audiences looking for homes in those neighborhoods. With quick learning upon campaign launch our team optimized specific ads by improving ad copy relevancy to keywords and landing pages.
RESULTS
Through multiple tactics and optimizations our
team achieved a CTR of 7.58%, exceeding the industry average of 1.91%. The campaign
far exceeded our client’s expectations. In addition we noticed the following
improvements:
Average quality score increased from 5.7 to 7.2…which
ultimately proved our ad ranks were better, CTR rates were better and overall
ad experience was better, which lowered the clients expected average cost per
click.
CHALLENGE
A local pub in Canada was tired of the past
marketing strategies they implemented. They utilized social media, direct
media and even billboard advertising. As a 20 year old restaurant, the
company became a stable in the area, but tourists and locals are always looking
for new spots and options to choose from.
The restaurant had great food, beer specials
and even morning breakfast options. They just needed to remind people
about how great the experience was. So they decided to utilize a new form
of advertising called geo fencing marketing.
SOLUTION
The client wanted to target 10 – 15 local
hotels and tourist areas that was within walking distance from the restaurant.
So our team created a highly targeted geo fencing plan that included some site
retargeting.
We also placed a conversion zone around the
client’s restaurant so we could measure foot traffic back to their location.
So to say the least, we all didn’t expect the results after just 5 days of
advertising.
RESULTS
Over the course of 5 days, the campaign drove
over 70 restaurants visitors from the tourist areas and hotels at an average
cost per visit of $5.00. In addition, our team was able to compare the
restaurant’s natural foot traffic from those same areas (those people who never
saw their ads) to the campaign foot traffic (the people who saw their ads and
came to their restaurant).
In that time the client also experienced a 300% increase in foot traffic from those geo fenced locations.
CHALLENGE
An auto dealership was looking to increase brand awareness and bring prospective buyers into their location. They enlisted the help of our team to utilize geo fencing technology to more precisely target their audience, improve their overall advertising performance and track conversions. The dealership also wanted to track Cost Per Visit (CPV), defined as the total campaign spend divided by the number of users who were delivered an ad and then visited the dealership in-person.
SOLUTION
Our team developed a comprehensive strategy of geo fencing with conversion zones to target relevant local users, drive up CTR and increase conversions. The first step was to build geo fences around heavy traffic areas with high concentrations of users in the target market identified by the advertiser. Our team then setup a conversion zone around the advertiser’s dealership to measure conversions. Before and after campaign launch our team made optimizations to improve performance. These included adjusting day parting and pacing to ensure the campaign was live during peak performance hours and also implementing creative pacing to spend more aggressively on the top performing creatives.
RESULTS
To date, our team has been able to exceed the initial campaign goal with a strong CTR of 0.17% and deliver a CPV of $20. Through the use of our team’s conversion zone tool the advertiser has also been able to measure the exact number of conversions originating from each individual geo fence. As the campaign continues, our team will continue to make optimizations to improve performance.
CHALLENGE
A regional restaurant chain was looking to build brand awareness and drive foot traffic to the location at a low CPA. They were unable to find a vendor who could reach the target market and keep the CPA at or below $20. They enlisted the help of our team to utilize geo fencing technology in order to more precisely target their audience, track conversions and improve their overall advertising performance.
SOLUTION
The advertiser identified their restaurants for which they wanted to increase visits and sales as well as their top ten competitor locations. Our team then developed a comprehensive strategy of geo fencing with conversion zones to target those competitors within a ten mile radius and then measure conversions to their restaurants. The campaign also featured search retargeting at the keyword level, category contextual targeting and site retargeting. Additionally, the team was also able to further optimize keywords and blacklist certain domains to decrease CPA and extend reach to the target audience.
RESULTS
Our team was able to deliver a low CPA of $4.95, which far exceeded the advertiser’s goal of $20 CPA. With our team’s conversion zone tool, the advertiser was also able to track their total visit rate (TVR) which showed the percentage of people who were served an ad and came to the store, and Cost Per Visit (CPV), which denoted the amount of advertising spend per person who came to the store.
