Case Study

Car Dealership Steers Clients Away From Competition Driving Them To Their Location

CHALLENGE

A car dealership was looking to pull clients away from other car dealerships in their by targeting shoppers at their competitor’s locations. They enlisted the help of our team to utilize geo fencing technology to accomplish their goal.

SOLUTION

Our team developed a geo fencing strategy to capture these shoppers at the competing car dealerships. The advertiser identified several car dealerships near them and our team built geo fences around each location. With quick learning from the campaign launch our team was able to continually optimize performance by blacklisting various sites and adjusting the budget accordingly.

RESULTS

Through ES Group’s optimizations and geo fence tactics we achieved a CTR of .1554%, almost doubling the client’s goal of a .08% CTR. We were also able to supply reporting which included the number of shoppers at competitor locations that actually came to their location.