Category: Contextual Targeting

Personal Injury Law Firm Sees Increase In Cases

CHALLENGE

This personal injury law firm has been used to the traditional advertising methods of billboards, radio and TV advertising. They continued to do work in Paid Search but wanted a more advanced solution that allowed them to get their brand directly in front of accident victims and people who were most likely to be in need of a personal injury attorney. After performing some research on the web they learned about geo fencing and our geofencing technology for law firms.

SOLUTION

The client was mainly interested in geo fencing hospitals, urgent care facilities and places where accident victims frequented.  We also built a search retargeting campaign where we targeted keywords such as “personal injury lawyers” and “truck accident attorneys” to get them exposure from people who actively search for these keywords around the web. Finally, in our effort to measure our results, we utilized our conversion zone technology to track the number of people who saw or clicked on the client’s ads and ultimately came back to the client’s law office for a meeting.

RESULTS

The law practice saw 62,000 impressions, 103 clicks and 0.17% click through rate. Well above the industry average of 0.10%.  What’s more powerful, our reporting showed there were 37 new and repeat visits they received from accident victims who saw their ads while on their mobile devices at hospitals, ER centers and urgency care facilities.  In addition, we were able to show the law firm that while their natural foot traffic to their law firm was 0.78% of people who DID NOT see their ads and came back to their law offices, while 1.45% of people who did see their ads would come to their law offices. An 86% lift in foot traffic.

Clothing Retailer Shatters CTR Goals

CHALLENGE

A retailer wanted to use both video and display advertising to target male and female shoppers interested in clothing and shoes. They enlisted the help of our team to more precisely target their audience, improve overall advertising performance and achieve a .1% CTR.

SOLUTION

Our team developed a comprehensive strategy of category contextual targeting, keyword search retargeting, site retargeting, mobile geo optimization and Facebook Newsfeed. The campaign featured a blend of display and video creative to maintain consistent branding but also promote special collections, seasonal changes and promotions. Our team continually optimized the campaign after launch by fine-tuning keywords, categories, filtering domains, adjusting frequency capping and shifting budgets to the highest performing tactics.

RESULTS

Over the year-long campaign, our team was able to deliver a CTR Of .24%. Greatly exceeding the initial goal of .1% CTR. Additionally, the video creative experienced a successful completion rate of 72%.

How We Advised 14,000 Financial Service Advisors

CHALLENGE

A national financial services firm wanted to drive business calls to financial service advisors across the U.S.

SOLUTION

We used Search Retargeting and Category Contextual Targeting to identify prospects who had shown interest in financial services, then we delivered localized ads based on user location.

RESULTS

Cost-Per-Acquisition Fell Below $700—Even Lower Than Their Goal.

How We Helped A Ford Dealership Accelerate Sales

CHALLENGE

This auto dealership was interested in increasing used vehicles sales in the highly competitive used car market and enlisted the help of our team to improve conversion rates from site visits to inquiries.

SOLUTION

We ran a customized blend of targeting tactics to reach the car buying audience within a ten mile radius. In the early stages we ran three campaigns: USED CARS, NEW FORDS and F150s.

RESULTS

The USED CARS campaign did so well that the dealership ran low on inventory!  They later reallocated the budget to a new campaign focused on LINCOLN and continue to make their goals.