CHALLENGE
A car dealership was looking to pull clients away from other car dealerships in their by targeting shoppers at their competitor’s locations. They enlisted the help of our team to utilize geo fencing technology to accomplish their goal.
SOLUTION
Our team developed a geo fencing strategy to capture these shoppers at the competing car dealerships. The advertiser identified several car dealerships near them and our team built geo fences around each location. With quick learning from the campaign launch our team was able to continually optimize performance by blacklisting various sites and adjusting the budget accordingly.
RESULTS
Through ES Group’s optimizations and geo fence tactics we achieved a CTR of .1554%, almost doubling the client’s goal of a .08% CTR. We were also able to supply reporting which included the number of shoppers at competitor locations that actually came to their location.
CHALLENGE
An auto dealership was looking to increase brand awareness and bring prospective buyers into their location. They enlisted the help of our team to utilize geo fencing technology to more precisely target their audience, improve their overall advertising performance and track conversions. The dealership also wanted to track Cost Per Visit (CPV), defined as the total campaign spend divided by the number of users who were delivered an ad and then visited the dealership in-person.
SOLUTION
Our team developed a comprehensive strategy of geo fencing with conversion zones to target relevant local users, drive up CTR and increase conversions. The first step was to build geo fences around heavy traffic areas with high concentrations of users in the target market identified by the advertiser. Our team then setup a conversion zone around the advertiser’s dealership to measure conversions. Before and after campaign launch our team made optimizations to improve performance. These included adjusting day parting and pacing to ensure the campaign was live during peak performance hours and also implementing creative pacing to spend more aggressively on the top performing creatives.
RESULTS
To date, our team has been able to exceed the initial campaign goal with a strong CTR of 0.17% and deliver a CPV of $20. Through the use of our team’s conversion zone tool the advertiser has also been able to measure the exact number of conversions originating from each individual geo fence. As the campaign continues, our team will continue to make optimizations to improve performance.
CHALLENGE
This auto dealership was interested in increasing used vehicles sales in the highly competitive used car market and enlisted the help of our team to improve conversion rates from site visits to inquiries.
SOLUTION
We ran a customized blend of targeting tactics to reach the car buying audience within a ten mile radius. In the early stages we ran three campaigns: USED CARS, NEW FORDS and F150s.
RESULTS
The USED CARS campaign did so well that the dealership ran low on inventory! They later reallocated the budget to a new campaign focused on LINCOLN and continue to make their goals.
