CHALLENGE
A national financial services firm wanted to drive business calls to financial service advisors across the U.S.
SOLUTION
We used Search Retargeting and Category Contextual Targeting to identify prospects who had shown interest in financial services, then we delivered localized ads based on user location.
RESULTS
Cost-Per-Acquisition Fell Below $700—Even Lower Than Their Goal.
CHALLENGE
This auto dealership was interested in increasing used vehicles sales in the highly competitive used car market and enlisted the help of our team to improve conversion rates from site visits to inquiries.
SOLUTION
We ran a customized blend of targeting tactics to reach the car buying audience within a ten mile radius. In the early stages we ran three campaigns: USED CARS, NEW FORDS and F150s.
RESULTS
The USED CARS campaign did so well that the dealership ran low on inventory! They later reallocated the budget to a new campaign focused on LINCOLN and continue to make their goals.
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