RhinoAg is offering Pre-Approved co-op dollars for Digital Marketing Campaigns placed with ES Group Marketing.

How can ES Group give you a competitive edge and help your business
to stand out from the crowd?

Location Based Advertising (Geo-Fencing):
• How would you like to get your ad in front of people that are going to your competitor’s locations and serve ads to their customers while they are there and for up to 30 days after they leave? We can also reach those that go to convention centers, trade shows, auctions, sale barns, feed lots, tractor pulls, or state fairs, etc.
Addressable Geo-Fencing:
• How would you like to increase your parts and service revenue? We can take your current customer base and place your ads on their smart phones, tablets, and computers on a regular basis promoting your products and services. We can target individual households or small businesses. We can create these lists for you at no additional charge.
Conversions or Weighted Actions:
• Our technology can track those that went to the targeted location, then received your ad and determine if they walked inside your location. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your ads).
Site Re-targeting:
• Your best prospects are those who already expressed an interest in your company by visiting your website. When a potential customer visits your website and then leaves your website, we can send ads back out to them to get them to return to your website. This is very important because 97% of 1st time visitors do not convert. Only 8% of potential customers that go to a website, then leave that website, return without site-retargeting. With site re-targeting an average of 26% return to a website after leaving.
Keyword or Phrase Targeting:
• We can target people based on what they are looking for on the internet
Contextual Targeting:
• Gives us the ability to target prospects based on their habitual tendencies, articles they are reading online or websites they have been browsing.

Below you will find a pilot program we did
for five RhinoAg Dealers

There were five RhinoAg dealers involved in the digital marketing pilot program. Each dealer had outstanding results! Below are the stats for the campaigns. Impressions are ads viewed, Clicks are how many people clicked on the ad and went to the website, CTR is the ratio of people that clicked the ads.

Geo-fence weighted actions is an exciting part of the campaign. This is how many people were at their competitor location and then walked into the dealer location! One dealer had two people walk in the same day because they were at the competitor location and received the ad on their smart phone!

Dealer #4 had lower weighted actions because their competitors are located further from their location which tends to decrease walk-in traffic. The traffic to their website from this campaign is more than double the industry average.

Sample Ads

 

Dixie Chopper Pricing table for Geofencing Coop

These are just a handful of sample packages.
We can customize a package that meets your specific needs, goals, and budget.
Prices Include: Ad creation, mapping for locations you want to target, detailed reporting.

*Note: You will never pay for ads that we don’t deliver. If we haven’t delivered the ads you purchased in the time frame you chose we can add additional tactics to the campaign or extend the campaign date to ensure you get the ads purchased.

 

ES Group Marketing Services

Ask for Theresa or Barbara
theresa@ESGroupMarketing.com
barbara@ESGroupMarketing.com

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