How Addressable (Household) Geo-fencing Works
The ability to leverage household Geo-fencing gives advertisers the chance to get even more precise with their ad dollars while vastly limiting waste. And the beauty within our programmatic platform, lists of addresses are easily on boarded, matched and scrubbed of any personally identifiable information so that there is no risk of breach in privacy:
• Utilize your own list of addresses or tap our team to pull a list of addresses for your targeting needs based on demographic and psychographic details.
• Physical addresses which an advertiser wants to target are uploaded into our platform.
• The addresses are then matched against plat line data to collect the exact physical location, size and shape of the individually matched addresses.
• The system then Geo-fences each matched address to collect and target users specific only to that distinct address location. If desired, desktop, laptop, and OTT/CTV devices are also targeted through our cross device graph.
• Audiences at every single address are updated on a daily basis.