Presentation For First State Bank and Town & Country Insurance


Presentation For:
First State Bank
Town & Country Insurance


Display Reports for First State Bank

First State Bank Report - 3-12-19 to 7-01-19


Campaign Details

CampaignImpressionsClicksCTRWeighted Actions
First State Bank_GF_3/12/2019-3/11/2020244,7924330.18%5,625
First State Bank_SearchKWC_3/12/2019-3/11/2020244,7476200.25%0
First State Bank_SiteRetargeting_3/12/2019-3/11/2020239,1783090.13%0

First State Bank Report - 10-25-19 to 3-02-20


Campaign Details

CampaignImpressionsClicksCTRWeighted Actions
Geofence - 18th annual Farm News Ag Show 12/5/19 7 AM - 330 PM11743.42%0
Site Retargeting - 10/25/19 - 3/31/20330,3464060.12%9,093
Geofence - 10/25/19 - 3/31/20711,6459580.13%3,037
Geofence - 18th annual Farm News Ag Show 12/4/19 8 AM-6PM5,066140.28%2
Keyword - 10/25/19 - 3/31/20475,5534380.09%2,406
Event Targeting - 18th annual Farm News Ag Show 12/6/19 - 1/6/208,746220.25%2
Contexual- 10/25/19 - 3/3/20104,403650.06%187

Display Reports for Town & Country

Town and Country Insurance Report - 5-6-19 to 7-1-19


Campaign Details

CampaignImpressionsClicksCTRWeighted Actions
Town & Country Insurance_GF_05/06/2019-04/30/2020121,3631940.16%2,293
Town & Country Insurance_SiteRT_05/06/2019-04/30/202016,821320.19%0
Town & Country Insurance_SearchKWC_05/06/2019-04/30/202056,4481280.23%0

Town and Country Insurance Report - 9-24-19 to 3-02-20


Campaign Details

CampaignImpressionsClicksCTRWeighted Actions
Site 9/24/19 - 4/30/2088,219960.11%153
Geofence 9/24/19 - 4/30/20250,6073160.13%1,301
Keyword 9/24/19 - 4/30/20130,1711630.13%495
Contextual 9/24/19 - 4/30/20116,514820.07%199

SEO for First State Bank

Link Building Schedule - April 2019 to February 2020

Implemented TacticsNo. of Links Performed
Search Engine Submissions20
Social Bookmarking Submissions490
SMO Submissions15
PDF Indexing Submissions20
WEB 2.0 Submissions10
Image Sharing Submissions20
PDF Sharing Submissions15
Local Listing Submissions40
CBL Submissions190
Profile Linking Submissions65
Classified Submissions188
Directory Submissions144
Analysis Submissions30
Total No. of Submissions1247
Targeted KeywordsApril 2019Google Result Page
Home Loans>300
Ag Loans>300
CD Rates>300
Money Market Rates>300
Free Checking>300
Business Loans>300
Auto Loans>300
Mortgage Rates>200
Targeted KeywordsFebruary 2020Google Result Page
agriculture loans iowa5
money market rates iowa10
free checking iowa12
ag loans iowa18
cd rates iowa19
banks iowa25
home mortgage loans iowa43
business loans iowa43
home loans iowa46
auto loans iowa58

Addressable Geo-Fencing -Household Level Targeting


Target 100 To 1M+ Home & Business Addresses With Laser Precise Targeting

Do you have a list of customers or business addresses? Addressable Geo-fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households.

By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo Fencing makes all household and business address targeting efforts more effective through our automated platline geo-fencing drawing capabilities.

• Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate

  • • Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
  • • Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
  • • Multiple Creative Formats – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
  • • More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

How Addressable (Household) Geo-fencing Works

The ability to leverage household Geo-fencing gives advertisers the chance to get even more precise with their ad dollars while vastly limiting waste.  And the beauty within our programmatic platform, lists of addresses are easily on boarded, matched and scrubbed of any personally identifiable information so that there is no risk of breach in privacy:

• Utilize your own list of addresses or tap our team to pull a list of addresses for your targeting needs based on demographic and psychographic details.

• Physical addresses which an advertiser wants to target are uploaded into our platform.

• The addresses are then matched against plat line data to collect the exact physical location, size and shape of the individually matched addresses.

• The system then Geo-fences each matched address to collect and target users specific only to that distinct address location. If desired, desktop, laptop, and OTT/CTV devices are also targeted through our cross device graph.

• Audiences at every single address are updated on a daily basis.


Key Addressable Geo-fencing Benefits

• Highly precise. Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.

• Highly scalable. Up to 1 million physical addresses can be targeted per campaign.

• Improved reach over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.

• Provides foot traffic attribution. Conversion Zones can be used with Addressable Geo-fencing campaigns to track uplift in foot traffic to the advertiser’s location.

• Cross Device. Targets all individuals at the address on multiple devices by leveraging our cross-device graph, and enables targeting of devices for up to 30 days after they have left address.

• Create granular audiences from CRM systems and other offline databases

Target specific groups at different times of the year

kids club

First State Bank

Children’s savings account – targeting households in specific zip codes that have specific joint household income (maybe $50,000 & above) and have children of certain ages present in the household
Auto loans – geofence car lots and auto dealers and send ads to the people that go to those lots, can also target those that are tagged as in the market for an auto loan
Ag loans – geofence ag implement dealers and send ads to those shopping at those locations
Home loans – target those people doing searches for home equity loans, target recent mortgage loan activity


Town & Country

RV, watercraft, motorcycle or ATV insurance – target households in specific zip codes that have owners of these items in their household
Ag Insurance – geofence households of farmers and send ads to them at their residences
Home insurance – target those that have recent mortgage loan activity
General Ideas:
Target those that have been flagged as likely to be shopping for insurance

Website Design for First State Bank

Screen Shot

Benefits for a new website

Suggestions for current website

  • Easier Navigation

    Have less clicks to get to where you need to go

  • Updated look

    We can create a more modern look and feel for your customers

  • Have control over your website

    Change what you want when you want

  • Add a call to action

    By adding teasers you will draw more people in to click through your website.

  • Highlight electronic banking

    Many customers use this feature and you want them banking with you.

  • Add "feel good" articles

    Tell people about your contributions to the community.