Audio advertising is great way to evoke emotions using sound versus video. It’s the personal experience that allows listeners to use their imagination and visualize themselves engaging with your product or service and apply it to their lives. Audio advertising is great for brand awareness and brand engagement.
Historical listening behaviors give you insight into interests over time, enabling you to reach the right client with the right message. Deliver messaging that is relevant to the listener experience. Use real-time targeting to deliver a seamless ad experience and engage with users in specific moments throughout their day. Understanding your audience’s context is crucial. That’s why we give you better options for reaching them compared to other media, no matter how they stay connected.
ES Group Marketing can help you reach key groups of audiences, delivering the right message to the right people at the right time by reaching an audience based on who they are: Age, gender, location, and past interactions such as reaching your client based on their past habits with digital audio ads and what their behaviors are. Go beyond demographics by reaching your audience through advanced analytics, like listening behaviors, that offer a unique glimpse into their interests.
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