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A majority of marketers think content is visually-based, like blog posts, white-papers, infographics, videos, and other interactive content. However, audio-based content is seeing a rise in popularity, specifically with the resurgence of the podcast.

How it Works

  • Identify potential interests/age/gender of target audience
  • Deliver us audio to promote to this audience
  • We identify each person and location you want to target and deliver your ads to this audience based on your target audience
  • Reporting built around your campaign goals and  conversions 

As of October of 2021, there are over 2,000,000 podcasts and 48 million episodes.

  • 75% of the US population is familiar with the term “podcasting”
  • 50% of all US homes are podcast fans
  • 55% (155 million) of the US population has listened to a podcast
  • 37% (104 million) listen to podcasts at least every month
  • 24% (68 million) listen to podcasts weekly
  • 16 million people in the US are “avid podcast fans”
  • 51% of podcast listeners are male, 49% female
Age of listeners:
    • 12-34: 48%
    • 35-54: 32%
    • 55+: 20%