Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
What is an influencer?
A person who inspires or guides the actions of others. The old theme of laziness and mellowness runs counter to today’s influencers, who are business people and upscale inspirational promoters of a go-getter way of life. We have a database of over a million influencers to help promote and market your product and brand.
How does marketing fit with this type of person?
Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which allows you to expand your reach across your buyer personas.
Are all influencers the same?
No. There are two main types of influencers:
These influencers are people who engage with your product on a daily basis or frequent basis. Most times this audience is organic and is not a paid audience per se.
This type of influencer is a paid influencer, hired by companies to achieve objectives that the company wants to have happen. Example of this is Kevin Hart promoting products such as athletic clothing.
Managing an influencer program is based on the goals provided by the client. We will track these goals and optimize future posts, promotions and use of influencers based on the success of each individual influencer. We work with you to build out a database of influencers.